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Masturbation Matters

Half of British couples ‘DIY’ together

The study of 2,000 Brits conducted by TENGA also found that openness about the ‘M’ word in relationships is a growing trend.

The study found that when it comes to sex in relationships, it turns out that lots of people also enjoy showing their significant other how they have fun by themselves.

Over half (51%) of UK adults who masturbate and are in a relationship say they have masturbated with their partner present, reveals the TENGA study of British adults.



TENGA, the sexual pleasure brand, conducted a study of 2,000 UK adults that found that openness about the ‘M’ word in relationships is a growing trend.

A quarter 25% of millennials (18-34s) are talk openly about masturbation at least once a month with friends or partners, compared to only three per cent of baby boomers (over 55s).

Nearly half of millennials 45% say they are comfortable talking openly about masturbation compared with just 28% or Gen X-ers and 20% of baby boomers respectively. And this generation gap is reflected in masturbation habits and attitudes as well.

Alix Fox, sex educator of the year 2017 and ambassador for TENGA.

Alix Fox is a multi award-winning journalist, broadcaster and sex educator. She presents The Guardian’s hit weekly sex & relationships real-life storytelling podcast Close Encounters, is the resident sex advisor on The Modern Mann podcast (winner of Silver Podcast of the Year in the ARIAS) and her writing can be found in Stylist, Marie Claire, Grazia, Glamour, Fabulous, Cosmo, Vogue, Balance, Time Out, LOOK, The Debrief and more.

Alix is also an ambassador for Brook, the sexual health advisory charity.

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TENGA Co., Ltd., is a lifestyle brand of sexual wellness items and aims to revolutionise sexual pleasure by bringing sexuality to the forefront, for all the enjoy. Based in Tokyo, Japan, TENGA launched in 2005 and has since sold 50million products worldwide across 45 countries. The company recently expanded its range of male and female sexual wellness products available in the UK, including innovative male masturbation sleeves, female vibrators and lubricants. TENGA recently launched its AIR-TECH Twist Ripple & Tickle male masturbator product in the UK in 2017.

TENGA has been awarded the Red Dot Design Award for five of its innovative sexual wellness products.

TENGA aims to enhance consumers’ knowledge of sexual health, disease prevention and sexuality through information and awareness projects.

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