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Masturbation Matters

Introducing the Flip Zero EV by Tenga

New male masturbation toy adds electronic vibrations for enhanced pleasure

This December, TENGA, the sexual pleasure brand, introduces the UK to the latest in vibrating pleasure for men from its unique FLIP Series. The FLIP ZERO EV is the first electronic male masturbation toy developed TENGA, the innovative Japanese brand known for its discreet designs and award-winning range of male sex toys.

More than a fifth (22%) of adults own a sex toy, and nearly a quarter of those who masturbate and own a toy (23%) say they always use a sex toy when they masturbate, revealed study of 2, 000 UK adults’ masturbation habits in 2017. However, women are more often the owner of sex toys, with nearly one in three saying they own at least one sex toy (31%), compared to just over one in ten men having their own sexual pleasure product (13%).

The FLIP ZERO EV is set to change this trend. Taking men to new heights of pleasure, the TENGA FLIP ZERO Electronic Vibration (EV) brings vibrations closer to the user than any other male masturbation toy. The male vibrator sends rumbling vibrations from within its elastomer sleeve, giving a more intense vibration and delivering out of this world sensations. Two vibrating motors are located at different points in the masturbator to send pulsating vibrations throughout the toy to provide rumbling sensations with each stroke. There are furthermore five (low, high, pulse, alternating, random) vibration settings to send trembling stimulation throughout the FLIP ZERO EV and deliver a range of sensations for customised pleasure.

The FLIP ZERO EV also features TENGA’s most intricate internal details yet. Pressure pads are easy to grip which can also adjust the internal pressure whilst the product easily charges when docked into its charging base with magnetized charging connectors ensuring the product stays in place, whether it is faced up or down.

Get ready for some good vibrations! The FLIP ZERO EV by TENGA will be available from leading UK adult sex toy retailers from December 2017.

Masturbation Matters

Half of British couples ‘DIY’ together

The study of 2,000 Brits conducted by TENGA also found that openness about the ‘M’ word in relationships is a growing trend.

The study found that when it comes to sex in relationships, it turns out that lots of people also enjoy showing their significant other how they have fun by themselves.

Over half (51%) of UK adults who masturbate and are in a relationship say they have masturbated with their partner present, reveals the TENGA study of British adults.



TENGA, the sexual pleasure brand, conducted a study of 2,000 UK adults that found that openness about the ‘M’ word in relationships is a growing trend.

A quarter 25% of millennials (18-34s) are talk openly about masturbation at least once a month with friends or partners, compared to only three per cent of baby boomers (over 55s).

Nearly half of millennials 45% say they are comfortable talking openly about masturbation compared with just 28% or Gen X-ers and 20% of baby boomers respectively. And this generation gap is reflected in masturbation habits and attitudes as well.

Alix Fox, sex educator of the year 2017 and ambassador for TENGA.

Alix Fox is a multi award-winning journalist, broadcaster and sex educator. She presents The Guardian’s hit weekly sex & relationships real-life storytelling podcast Close Encounters, is the resident sex advisor on The Modern Mann podcast (winner of Silver Podcast of the Year in the ARIAS) and her writing can be found in Stylist, Marie Claire, Grazia, Glamour, Fabulous, Cosmo, Vogue, Balance, Time Out, LOOK, The Debrief and more.

Alix is also an ambassador for Brook, the sexual health advisory charity.

Tenga Logo

TENGA Co., Ltd., is a lifestyle brand of sexual wellness items and aims to revolutionise sexual pleasure by bringing sexuality to the forefront, for all the enjoy. Based in Tokyo, Japan, TENGA launched in 2005 and has since sold 50million products worldwide across 45 countries. The company recently expanded its range of male and female sexual wellness products available in the UK, including innovative male masturbation sleeves, female vibrators and lubricants. TENGA recently launched its AIR-TECH Twist Ripple & Tickle male masturbator product in the UK in 2017.

TENGA has been awarded the Red Dot Design Award for five of its innovative sexual wellness products.

TENGA aims to enhance consumers’ knowledge of sexual health, disease prevention and sexuality through information and awareness projects.

Media Contacts

Press Releases

Flip Zero EV press release
Masturbation Month press release

Infographic Downloads

Tenga Infographic
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Tenga Infographic (pdf)

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